Examining Environmental Turbulence Intensity: A Strategic Agility and Innovativeness Approach on Firm Performance in Environmental Turbulence Situations

نویسندگان

چکیده

Environmental turbulence refers to the unpredictable changes, developments, and uncertainties in a firm’s external environment. consists of market turbulence, technological competition intensity. It causes shortening firms’ product life cycles, changes customer demands, rapid developments. Companies do not control their In addition, they cannot manage change by using traditional methods where environmental factors are constantly changing. Thus, strategic plans might be reconsidered today’s business world. This article examines intensity from agility innovativeness perspective. The study was conducted data Turkey, including medium-high or high technology firms that were located technopark had an R&D center. survey method used collect for SPSS Process macro analyze effects moderator variables on relationship between firm innovativeness. Findings indicate positively affects this effect decrease due increases Moreover, performance, becomes more robust with provides practical implications companies researchers depending diversity.

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ژورنال

عنوان ژورنال: Sustainability

سال: 2023

ISSN: ['2071-1050']

DOI: https://doi.org/10.3390/su15065364